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Why Cloud Technology is Driving the New Automotive Era


Over the years, technological advancements in how cars are designed and manufactured have affected the automotive market. One such change is cloud-enabled platforms that are transforming how business is done, eliciting greater collaboration and integration within companies—and more interactive experiences with consumers. The worldwide public cloud services market revenue is projected to grow 18.5% in 2017 to total $260.2 billion, up from $219.6 billion in 2016, according to Gartner. Cloud-based technology is empowering start-ups to compete with legacy automakers, forcing traditional companies to adopt new business models to survive. Couple that with the fact that the cloud allows business to scale and maneuver quickly, and you have a catalyst that transforms how vehicles are being brought to market. Read Michael LaLande’s article in Desktop Engineering.

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